Sell quickly, at the right number.

We start with a hand-prepared comparative market analysis — recent comparable sales adjusted for condition, finishes, lot, and unique features. Auto-AVMs (the price estimates on Zillow and Redfin) are a starting reference, not a price; they don't see your kitchen renovation or your backyard setback issue. The list price strategy depends on your timeline, neighborhood velocity, and how aggressive you want to be on negotiation room.

Counterintuitive answer: paint and staging beat most $20K renovations on a per-dollar basis. Beyond that, kitchens and primary bathrooms are the consistent value drivers. Anything beyond cosmetic — additions, structural changes, expensive landscaping — is usually a break-even-or-loss bet on a quick-turn sale. The seller's guide breaks down the 80/20 rule for Denver-specific buyer preferences.

Median days on market across the Denver metro is currently in the high teens, but it varies hugely by neighborhood and price point. A correctly-priced home in a high-demand corridor like Wash Park or Highlands can be under contract in a weekend; a stretched price in a slower area can sit for months. Pricing strategy is the single biggest lever — more than staging, photography, or marketing.