How is the listing price for my home determined?

We start with a hand-prepared comparative market analysis — recent comparable sales adjusted for condition, finishes, lot, and unique features. Auto-AVMs (the price estimates on Zillow and Redfin) are a starting reference, not a price; they don't see your kitchen renovation or your backyard setback issue. The list price strategy depends on your timeline, neighborhood velocity, and how aggressive you want to be on negotiation room.